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Government and Public Relations

Strategic Communications and Marketing

Reputation and Crisis Management

Cooperative Business NZ

“As the peak industry organisation supporting NZ’s co-operatives, mutuals and societies we have worked closely with Jo in recent months in reviewing some of our strategies including forming effective relationships with NZ’s politicians. Jo has provided a good level on insight and strategic vision when planning ahead. We have also benefitted from her close links within NZ’s government. I recommend her, and Silvereye’s services, to the wider NZ businesses community”.

“I am seriously impressed with your ability to capture this nuanced space so skilfully, thank you.”

Leigh Flounders, CEO and Board Member, NZTech

“NERI’s Energy Research Strategy was an important one-off major production for the Institute, and we were looking for a high quality design.  This Silvereye delivered with a minimum of fuss. Greatly appreciated with everything else that was going on around its launch.”

Simon Arnold, Chief Executive, National Energy Research Institute

IrrigationNZ has been a client of Silvereye communications for over 5 years and during this time their expertise and advice has played a significant role in lifting our media profile and political impact. IrrigationNZ is now a ‘Go-To’ organisation for media comment around rural water issues and has also established effective relationships with all political parties. Irrigators voluntarily pay our annual membership fees as they know their voices will be heard in Wellington.

Silvereye’s extensive knowledge of the primary sector has been extremely valuable in achieving this. They were instrumental to the successful ‘stop the water-tax’ campaign in the lead up to the election – which saved the irrigation industry $80 million annually. Silvereye helped us prepare media statements, develop key messages for television and radio interviews alongside run an extremely effective social media campaign that had a huge reach.

If your organisation is wanting to build their media profile or more effectively engage with government I’d highly recommend using Silvereye – their knowledgeable staff always go that extra mile to ensure their client’s objectives are met.

Andrew Curtis, CEO, Irrigation New Zealand

“On behalf of our clients we engaged Silvereye to assist with communications and a publicity campaign to promote awareness and interest in forming a group to bring a class action and later publicise an opt-in period granted by the Court of Appeal.  We worked with Jo Coughlan, Ruth Lavelle Treacy and Kara Tait between August 2015 and February 2018 on the project.  The campaign was at its busiest in the five months leading up to 31 December 2015 and again in the five months leading up to 31 January 2018.

We were very impressed by the professionalism, skill and capability Silvereye brought to the project.  They were responsive and effective in assisting our clients to get the necessary messages to potentially affected owners and claimants in a nationwide campaign across newspapers, television, radio and other avenues.  We were very pleased with the level of response and interest in the claim and ultimately in the numbers who came forward to opt-in to join the class action.  There was positive response and feedback to all media releases circulated throughout the campaign.

We are happy to recommend Silvereye to others needing an effective communications consultant in similar circumstances.”

Dan Parker, Partner, Parker & Associates


Jo Coughlan

Jo Coughlan

Managing Director

Liz Crawshaw

Liz Crawshaw

Senior Consultant

Kara Tait

Kara Tait

Senior Consultant

Sylvie Poupard-Gould

Sylvie Poupard-Gould

Project Manager

Ann Liu is our Senior Consultant

Ann Liu-Shucksmith

Senior Consultant

Casey Zhang

Casey Danwen Zhang

Communications Advisor

Libby English

Libby English

Communications Executive

Conor English



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  • Reputation management

Govt considering freedom camping shake up

March 15th, 2018|0 Comments

It's not just a "free lunch" for tourists as politicians get responsible around camping.   Tourism Minister Kelvin Davis met with mayors from around the country this morning in Wellington to discuss freedom camping and [...]

  • Digital Marketing Tips

3 ways to revitalize your digital marketing program

March 14th, 2018|0 Comments

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to [...]

  • Managing Director Jo Coughlan attended Co-Operative Business Leaders' Forum

2018 Co-operative Business Leaders’ Forum

March 6th, 2018|0 Comments

Environmental and economic sustainability dominate Environmental and economic sustainability shared the agenda at our second annual Co-operative Business NZ Leaders’ Forum in late February at Auckland’s Fonterra Centre. In his keynote address, cabinet minister Hon. David [...]

China Construction Bank’s new status means more investment in New Zealand developments

February 23rd, 2018|0 Comments

By: Liam Dann  NZ Herald Business Editor at Large  4th Feb.2018 China Construction Bank has become the first Chinese bank to open its doors as a standalone branch in New Zealand – signalling a significant change in [...]

QEX makes strong debut on NZX

February 19th, 2018|0 Comments

  Logistics company QEX is the first listing on New Zealand stock exchange this year. The company, chaired by Silvereye director Conor English, saw its shares jump 29 per cent on debut. The company was [...]

  • 15 years of leaky homes and the brutal economics of owning one

15 years of leaky homes and the brutal economics of owning one

January 25th, 2018|0 Comments

STUFF - West Auckland artist Gary Stewart is one of the latest leaky building owners to join a class action against cladding maker James Hardie. He turns 65 this year, so the idea of raising a [...]