Embracing Chinese Language Week makes business sense
Learning the language is the first step for businesses that want to become China-ready, businesswoman Jo Coughlan says.
China is New Zealand’s second-largest trading partner, its biggest market for export goods, a fast-growing service market and an increasingly major source of foreign investment.
Coughlan heads New Zealand Chinese Language Week. During the week, it will run a social media campaign teaching five Mandarin phrases through social videos.