Embracing Chinese Language Week makes business sense

Learning the language is the first step for businesses that want to become China-ready, businesswoman Jo Coughlan says.

China is New Zealand’s second-largest trading partner, its biggest market for export goods, a fast-growing service market and an increasingly major source of foreign investment.

Coughlan heads New Zealand Chinese Language Week. During the week, it will run a social media campaign teaching five Mandarin phrases through social videos.

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